Do all businesses need facebook

Do all businesses need social media?
[by Tracey Brown]
Many businesses are still unsure about the value of social media and remain reluctant to look into the possibilities, assuming that social media is not relevant for their type of business. Some business owners are not well informed about social media, assuming that social media is ‘just Facebook’ and therefore just for a certain audience.
For some businesses, it will not be appropriate to engage in social media. But before deciding that your business doesn’t need social media, consider social media in the context of your overall business planning.
Regardless of whether you think your business is suited to social media, business owners should consider:
  • Social media’s influence on search results – finding your website is likely to become easier due to the influence of social media on the search engines
  • Your customers and prospects might be talking about your business in social media, positively or negatively – you won’t know this until you listen. You could be missing out on insights and business opportunities by limiting your awareness of this activity.
  • Your competitors may already be influencing conversations, and influential customers (or prospects) through the use of social media
Rather than assuming that all businesses have to use social media in the same way, or assuming that your type of business doesn’t need social media at all, be sure to think through the various social media options.
Overall business planning for social media should consider the objectives and goals of the business and whether social media can support these – then the appropriate activities might range from blogging, creating an expert group on LinkedIn, to using Twitter for customer service or alerting customers to daily special offers through a simple Facebook page.
Social media can be used extensively or simply. There is no standard formula for success. The only certainty is that social media’s influence will continue to grow. Ignoring social media or treating it as a fad that will go away is not a sound business decision. Ensuring that social media is considered as an option is important, even if ultimately a business decides not to participate in social media, this decision should only be made once the influence of social media is understood and the options are evaluated.

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Social media isn’t just about Facebook

Social media isn’t just about Facebook
[by Peter Paterson]
I’m still surprised that so many conversations I have about social media start with an explanation that businesses can use social media in many more ways than just having a Facebook page. That’s not to dismiss Facebook, for many businesses Facebook is a great starting point because so many people use Facebook and increasingly connect and interact with companies on it. But companies should also look at other areas where social media can benefit their business.
Aside from the obvious expansion to other social networks such as Twitter, LinkedIn, Pinterest and Instagram to promote themselves, businesses should look at how social media can be used in different ways to deliver other benefits or help them solve other business problems. Here are a few other ways that social media can be used by businesses:
Customer service – social media provides a really easy way for customers to ask questions, raise concerns and get answers quickly. There are many tools available to help businesses integrate social media into their existing customer service solutions and another great advantage is that social media potentially offers lower cost than traditional customer service channels such as call centres.
Sales – if you are a B2B business or the products you sell require difficult decisions or direct face to face sales then social media offers a way to start those sales conversations with prospects without the need to find them first in the real world. This can both increase the size of the pool of prospects you have and lower the cost of finding leads.
Consumer or market research – social media can be used as a way to find out what your customers like (or don’t like) about your products. This can be done by searching for conversations about your products or services or asking questions directly to customers. Businesses can also test ideas for new products using social media before wasting valuable development cost on features that customers don’t want or need.
Networking – for anyone in business social media offers an opportunity to network with peers in their industry and beyond. It can also be used by individuals to build their professional profile and to learn from others by starting and getting involved in conversations that are important to professionals in their field or industry. Businesses can also benefit by encouraging their staff to get involved in social media because this can enhance the company reputation and expertise in its industry.
These are just a few examples of how a business can use social media beyond the basics of a Facebook page. Any business that takes just one of the examples above and builds it into their current business plans is unlikely to regret it.
Connect with me on:
Google + – Peter Paterson
LinkedIn - Peter Paterson

- See more at: file:///C:/Users/Peter/Documents/eMarketing%20Connected/Copy%20of%20site/eMarketingConnected%20-%20Social%20Media%20Isnt%20Just%20About%20Facebook.htm#sthash.yVC5Q2ul.dpuf

Social media isn’t just about Facebook
[by Peter Paterson]
I’m still surprised that so many conversations I have about social media start with an explanation that businesses can use social media in many more ways than just having a Facebook page. That’s not to dismiss Facebook, for many businesses Facebook is a great starting point because so many people use Facebook and increasingly connect and interact with companies on it. But companies should also look at other areas where social media can benefit their business.
Aside from the obvious expansion to other social networks such as Twitter, LinkedIn, Pinterest and Instagram to promote themselves, businesses should look at how social media can be used in different ways to deliver other benefits or help them solve other business problems. Here are a few other ways that social media can be used by businesses:
Customer service – social media provides a really easy way for customers to ask questions, raise concerns and get answers quickly. There are many tools available to help businesses integrate social media into their existing customer service solutions and another great advantage is that social media potentially offers lower cost than traditional customer service channels such as call centres.
Sales – if you are a B2B business or the products you sell require difficult decisions or direct face to face sales then social media offers a way to start those sales conversations with prospects without the need to find them first in the real world. This can both increase the size of the pool of prospects you have and lower the cost of finding leads.
Consumer or market research – social media can be used as a way to find out what your customers like (or don’t like) about your products. This can be done by searching for conversations about your products or services or asking questions directly to customers. Businesses can also test ideas for new products using social media before wasting valuable development cost on features that customers don’t want or need.
Networking – for anyone in business social media offers an opportunity to network with peers in their industry and beyond. It can also be used by individuals to build their professional profile and to learn from others by starting and getting involved in conversations that are important to professionals in their field or industry. Businesses can also benefit by encouraging their staff to get involved in social media because this can enhance the company reputation and expertise in its industry.
These are just a few examples of how a business can use social media beyond the basics of a Facebook page. Any business that takes just one of the examples above and builds it into their current business plans is unlikely to regret it.
Connect with me on:
Google + – Peter Paterson
LinkedIn - Peter Paterson

- See more at: file:///C:/Users/Peter/Documents/eMarketing%20Connected/Copy%20of%20site/eMarketingConnected%20-%20Social%20Media%20Isnt%20Just%20About%20Facebook.htm#sthash.yVC5Q2ul.dpuf

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