Email Marketing Best Practice Guide

The email marketing best practice guide provides detailed recommendations to improve your email marketing campaigns, processes and results.
This 26 page guide covers:
- Planning & strategy
- Data management
- Personalisation/Segmentation
- Email design
- Copywriting for email
- Sending email campaigns
- Testing
- Managing email marketing
- Measuring and managing performance
Authored by a subject matter expert with over 15 years experience in online marketing and email marketing implementation and strategy, this comprehensive guide will support you through planning for email marketing or optimising your existing email marketing approach.
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eMarketing Connected Email Marketing Best Practice Guide

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