Whitepapers

Keep up to date with our online marketing whitepapers, written by digital marketing experts and covering key aspects and emerging trends in online best practice.

 

Will social media replace email marketing
Email marketing has been around for over 15 years. With email marketing still suffering an image problem, and a perception that much email is SPAM, is email marketing going to be replaced by social media?

Download will social media replace email marketing whitepaper

Measuring value of social media white paper
Social media is often perceived as not being able to be measured. However, it is more true to say that the depth to which success can be measured will vary depending on the social media channel.

View Measuring the value of social media white paper

Is Australian online retail really that bad
Online Retail in Australia is growing. At the time of writing, total retail sales are estimated to be approx $240Bn AUD per year. Local offline Retail is going through challenging times

Download Is Australian Online Retail Really That Bad

How Australian Brands Are Using Social Media
This white paper is the result of research to explore the topic ‘How Are Australian Brands Using Social Media?’

Download How Are Australian Brands Using Social Media

How are Australian Brands using Facebook
An assessment of the top Australian brands and how they are using Facebook. Includes key insights on best practice and statistics on engagement. Learn what works best for Australian brands on Facebook.

Download How Are Australian Brands Using Facebook


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