How are Australian Brands using Facebook

How are Australian Brands using Facebook

Learn how the top 50 Australian brands are using Facebook. Insights on which types of posts get the most engagement, and other key areas of best practice. Includes the averages on statistics that will help marketers benchmark their social media results.

This White Paper contains insights on:

  • number of fans
  • frequency of posts
  • average number of likes
  • average number of comments
  • typical time/day of week for posts
  • types of messaging
  • average length of post
  • existence of welcome page / other applications
  • degree the channel is being used for customer service
  • other points of interest

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