How To Measure The Value Of Social Media White Paper

How To Measure The Value Of Social Media White Paper

Social media is often perceived as not being able to be measured. However, it is more true to say that the depth to which success can be measured will vary depending on the social media channel and the tools in place within the business.
This white paper covers:
  • What Companies are measuring
  • Why measuring Social Media alone won’t cut it
  • How important are social media channels to business
  • Measuring what matters
  • Social Media as part of a multi channel experience
  • Measuring what works
  • Managing Social Media
  • Social Media budgets
  • Campaign Results
  • Conclusions

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